24.04.2011

3D Projection Mapping: 10 Jaw-Dropping Examples



Generating extra buzz around marketing campaigns worldwide is 3D projection mapping, a relatively new technology that animates stationary objects with 3D video. With added sound effects and music, the result is a remarkable and immersive experience.

“Projection mapping can provide a great double whammy if used right, because you get a great live event, followed by a compelling video and PR opportunities. But, if that’s the aim it’s important to think about the film when planning the projection — the sense of scale you get live won’t be replicated on YouTube,” cautions Matt Smith, director of strategy for The Viral Factory.
“Good camera work, slick editing, and a rocking soundtrack will all help drive the film, but if the projection is too detailed it will still get lost.”

18 kommentarer:

  1. ac/dc! visuals are nice in the vids

    SvarSlett
  2. these are always pretty cool to see.

    SvarSlett
  3. I wish I could see this in real life, it must be a crazy experience!

    SvarSlett
  4. Awesome! so, the future of Martin McFly became true!

    SvarSlett
  5. saw one of these onec, its really cool

    SvarSlett
  6. Some amazing videos there mate

    SvarSlett
  7. Wow this is just crazy! Following and supporting. alphabetalife.blogspot.com

    SvarSlett
  8. ever get the feeling that the films we grew up watching are getting closer to reality?

    SvarSlett
  9. Totally brilliant. Ill be back.

    SvarSlett
  10. I recently saw another one of those... They are amazing! I love it =D

    SvarSlett